You’ve set a website up and hired a digital marketing team to help promote it… but your conversion rates are still very low, and you are struggling to get new customers to engage with your brand.
Can you relate to this? If so, it could be due to poor website design. Lots of companies thrive online, but they all have a top notch website to promote their business. This is because a great website will appeal to internet users, and it will also boost your digital marketing strategy. After all, your website is often the first thing potential customers see before they make a purchase!
Here are three ways website design can affect your digital marketing scheme.
1. The User Experience
When it comes to advertising your brand, it is very likely that you prioritize your target audience – and you should have the same attitude when it comes to website design. After all, there is no point paying for a well-thought out advert if it leads users to a badly designed website that doesn’t cater to their needs! So make sure that your website is designed with your target audience in mind; if they are younger, use a visually appealing modern design, and if they are older consider using larger text and buttons that read text out loud.
Many business owners also avoid putting adverts at the top of the website, as this can seem pushy and inauthentic. Instead put adverts at the bottom of your website, as this means they will only be seen by the most engaged users (who actually take the time to read everything on the page!). This will boost conversion rates for your digital marketing scheme.
Finally it is important to make sure that your website runs efficiently and quickly, as recent research found that people are more likely to leave a website if it loads slowly.
2. Search Engine Optimization
Search engine optimization is one of the best ways to boost your digital presence, so if you want your digital marketing scheme to work you should ensure that there is a strong SEO set-up on your website. This doesn’t have to be a huge challenge; simply make sure to include relevant keywords on every page, and try to backlink to as many other useful websites as possible.
Not sure how to add keywords and backlinks? Consider undertaking an online information technology certificate program to teach you the skills you need.
Your website design can also affect your digital marketing strategy if you don’t have a clear brand presence. Internet users tend to favor businesses with a clear, strong brand image, as it makes the business seem more professional and trustworthy. So try to include your brand logo on every page, and consider using a clear color scheme that people will instantly associate with your brand.
Potential customers are also more likely to buy from you if they relate to your brand, especially if you have clear moral or ethical stance (such as being LBTQ friendly). So consider sitting down and thinking of an angle (or a charity) that you want your business to align with.
importance of web design in digital marketing strategy; what role does a website play in an overall digital marketing strategy