4 lessons from video game marketing
iMedia Connection

Some of today’s most advanced online marketing strategies are being applied in the video game industry. The digital environment is the perfect space to market a digital product, and the male youth target had been difficult to reach before they all … See More »

  • Mass Video Blaster Valentine’s Special Deals

Softwategold.net

Thinking you cannot buy software on Valentine’s Day? Here’s a selection of our hottest titles and exclusive offers: Mass Video Blaster, Mass Video Blaster – Lifetime SO, Mass Video Blaster – Special Offer … See More »

  • Explainer Video – The Effective Marketing Tool

Connectus.net (press release)

New Delhi, India – February 7, 2012: Explainer Videos have been seen as the most affordable and effective marketing tool that can be just be perfect choice for both small and big organizations. These are usually small in length and can be stuffed with … See More »

  • Top digital marketing trends for China in 2012: Group M

Campaign Asia-Pacific

The coming year shows new developments in online video, e-commerce, mobile and data-based marketing, according to Group M. “When we compare 2012 with 2011, we’re seeing a huge amount of momentum and energy around e-commerce – beyond buying books and … See More »

  • Video: Harper highlights stampede in tourism pitch to Chinese

Canada.com (blog)

By Jason Fekete BEIJING — Prime Minister Stephen Harper announced a new Canadian tourism marketing campaign in China on Wednesday during the first full day of his trade mission in the Middle Kingdom, urging Chinese travellers to spend their tourism … See More »

  • ‘Battleship: The Video Game’

Nerd Reactor

Battleship: The Video Game is coming to your gaming consoles everywhere. Let me be first to say that the marketing of any video game is important, but I think it belittles a few to include the words “The Video Game” in the title of the actual game. See More »

  • Chrysler marketing chief denies Super Bowl ad was political

Detroit Free Press

Olivier François, Chrysler’s marketing chief, denies that its Super Bowl ad aimed to endorse President Barack Obama. By Brent Snavely Chrysler Chief Marketing Officer Olivier François insisted that the “Halftime in America” Super Bowl ad was designed … See More »

  • Viral marshmallow cannon video good for Obama; Better for Home Depot

Atlanta Business Chronicle

Barack Obama reacts with surprise as eighth grader Joey Hudy fires off his marshmallow cannon, in a viral White House Science Fair video that brought a nice plug for the Home Depot. Somewhere in Atlanta, The Home Depot Inc. marketing execs are swapping … See More »

  • Superbowl 2012 Breaks Social Records, Sets New Marketing Standard

Huffington Post

They did this with a Wildfire promotion wherein the Giants would reveal a new and exclusive video, filmed by defensive end David Tollefson with the “Tollycam,” if the page scored 10000 new fans each day. The promotion encouraged fans that wanted to see … See More »