Online Marketing Advertising Short News of May 21, 2012

Internet Marketing and AdvertisingDisplay Advertising Lifts Search Advertising Conversions by 59%
Business 2 Community

And, using display ads in tandem with your search engine advertising campaign can actually boost your online marketing results. New research from Pretarget and Yahoo illustrates the relationship between search advertising and display advertising. See More »

  • Cashing Out: Week of May 13th – 19th 2012 in Online Marketing News

ReveNews

by Emily Wilkinson For a record-breaker, Facebook’s long-anticipated stock market debut May 18 lacked much of the drama many had expected. Nonetheless, Facebook’s big week certainly wasn’t devoid of some surprises – including an unexpected upping of … See More »

  • Silicon Valley Can Do Better Than Facebook

TechCrunch

The same might be said of online businesses these days: if you don’t know what’s been sold, it’s you. Facebook sells your content, your connections, your time, your attention, your personal information to advertisers. The company is only a conduit for … See More »

  • Successful Merger Creates New Integrated Advertising Agency for Automotive Dealers

PR.com (press release)

New Jersey based automotive wholesaler, Vincent Grace, gained a substantial partner this week, RDI Inc, an automotive advertising & marketing firm. Teterboro, NJ, May 20, 2012 –(PR.com)– Dealers nationwide will be presented a direct mail marketing … See More »

  • School friends build thriving ad business

Daily Local News

Brennan says he and Regn straddle two different eras – old enough to have grown up with traditional media, including traditional advertising formats, and young enough to have begun dealing with the rapidly evolving online world early in their … See More »

  • Big-name backers for Spotify

The Australian

The Stockholm-based company, one of the hottest properties on the internet with more than 13 million global users, has signed up a number of advertising and technology partners, including Commonwealth Bank, Carlton United Brewers, McDonald’s, … See More »

  • Happy to be a bit more ‘un-Googley’

Financial Times

His list of things that will be eaten by the internet contains the entire media business in its current form (including $200bn of television advertising that is destined to move onto interactive networks) and, over the next decade, up to a quarter of … See More »

  • ‘Sold’ on service: Young ‘ad execs’ promote community causes with inaugural IB …

The Commercial Dispatch

“We chose a central idea — advertising — and then students chose how to implement that idea in their own way,” said Shepherd. The children elected to develop marketing campaigns to promote nonprofits, many of them United Way agencies. See More »

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