Establishing a reputable and credible brand name is important for the success of a business. Marketing plays an important role in promoting the brand name, thus helping the businesses to achieve success. There are numerous ways to advertise your business without spending thousands of dollars. Thanks to the Internet, it’s easier to promote your brand to a wider market. In this context, e-mail marketing is one of the most effective tools to market your brand effectively.
Email marketing is a way of sending a promotional message directly to the consumers. Promotional e-mail contains online ads, business introductory emails, discount vouchers, or greeting cards to wish customers on various occasions to build trust, brand awareness, and loyalty. According to research, US businesses have spent almost $ 1.5 billion in 2011 alone on email marketing which will reach $2.4 billion by 2016. Sending out personalized e-cards helps businesses effectively market their brand message. Here are a few benefits that customized e-cards offer.
They help establish better relationship with potential audience
Usually, a relation between the business and its customer is limited to shopping. But businesses can further strengthen the relationship by sending e-cards frequently. Remembering your customers on occasions like Christmas, New Year and other special events will build goodwill for the business. This will also help businesses to build a personalized relation with their customers.
They effectively promote products and services
Businesses can even send a customized e-card containing a promotional, marketing message that will speak about your products/services or any special offers. They are a perfect tool to introduce new products and services or share any business information. But this should be done carefully so that you don’t end up irritating your customers.
They build trust and brand loyalty
Sending e-cards help businesses to build trust and credible reputation with its consumers. Greeting cards help businesses strengthen the relationship and make the brand memorable. Having a continuous interaction with your customers develops brand loyalty. This will also instigate word-of-mouth marketing as your loyal customers recommend your brand to their friends and family.
They help in developing your subscriber list
It can also help you build your subscriber list as you can add social media buttons or subscription form with the e-card. You can send a personalized marketing message to your e-card. Businesses should keep the subscription form short and ask only for basic information so that you don’t end up annoying your customers.
This article has been written by John Bernstein who works as an e-marketing specialist in a custom logo design company that deals in graphic and web design services. John is also a passionate blogger who always keen interest in online marketing and impact on overall brand persona.