Web design is a quickly moving and changing industry where trends come and go quite often. With the arrival of the new year 2016, it is expected that plenty of new techniques and trends will come up which might give web designers a challenging role to play. Of course, the latest trends give the web designers an opportunity to stand in the masses, but it is important to make your tweaks with the most recent designing trends.
So here’s what we’re tipping some of the major trends in web designing for 2016.
Everything under one roof!
With the growth of smartphones, designers aim to simplify navigation and try to place every tab under one roof i.e. Hamburger menu. It is called a “hamburger” because it looks roughly like a bun sandwich.
The idea behind the hamburger menu is that you can use it to hide site navigation on smaller screens. It can only be visible when the user clicks on it.
With such type of navigation placement, the website seems to be more clean and thin. But the sad part is that it not always likely to make a hamburger menu for every website and may reduce the discoverability. For example, it can be harmful to e-commerce or news sites, where discoverability of topics and items is critical. One cannot force the users to open the navigation menu; this may create unnecessary friction among the users.
The hamburger menu is so rapidly adopted and remains digital designers favorite. But if you see another side of the coin then it is bad to see that it may increase the bounce rate on the landing pages as the user find it hard to serve the site.
Vertical Pattern and Long Scroll
Yep, that’s right, scrolling is the most controversial web design trend of the moment. Furthermore, almost every smartphone users are accustomed to long scrolls. A few years ago, we were all discussing the end of scrolling in web design, but now it is an important interaction tool.
There’re benefits and drawbacks to long or little scrolling: long scrolling feels natural and is easier than clicking, but it spaces out content and makes it harder to scan to find info while shorter scroll gets to the point quickly, but it may be so quick that causes bounce rates to increase.
This scrolling technique works well for sites that want to lure users via storytelling, and you can still mimic a multi-page site by breaking the scroll into clear sections.
Flat Design & Minimalism
Minimalism has boomed in 2015 and is expected to grow stronger in 2016. It goes very well with Flat designing, a modern web design approach with the minimalist philosophy. It’s the perfect style for RWD: no clutter, focus on what’s important, smart use of generous white space.
An excellent example is Google’s logo, which was changed to make it more flat. It was found that a cleaner sans-serif font had helped to cut the size of the logo file. Apart from this, it was easier to read on smaller devices.
Typography is a crucial ingredient of great design and branding. Gone are the days when web designers had limited system fonts. Thanks to Google Fonts and Typekit! They have made custom fonts readily available on the internet. Flat design and minimalism harness the power of big, dramatic typefaces to make a strong statement. 2016 will give an adventurous use of artistic fonts which can provide creative treatments to websites.
Card-style layouts are still very popular like in Pinterest. They are also known as a Grid-based design. Cards are fun to create, user-friendly and engaging. The other bonus is that they work almost seamlessly across devices because cards can “stack” across or down the screen (or both).
This layout style accommodates the content quickly and makes easy for the developers to make the website quite clear to the users. It also helps in delivering an incredible mobile browsing experience. It also offers to maintain a proper proximity within the card elements and color.
Illustrations and Sketches
Illustrations and sketches bring a fun element in a website. It can be used for all type of sites. The illustration style has become familiar with the icons and other user interface elements. This trend gives a personal touch to the user because an illustration or sketch style icon appears to be hand-drawn.
The Web sites with Slides
Earlier there were sliders, where images moved within a frame which showcases the content as well. Then a time changed to full-screen slides. This slide refreshes the entire screen with new content which works with a click, scroll or timed effect.
Background Movie-Style video
Websites design is moving towards movies. A simple animated background can add visibility to a site. The key is to work on individual sections or create a gentle movement of an entire image. Higher speed Internet connections and better video plugin integration are making it easier for more websites to include an immersible movie-style experience. Undoubtedly the images are sharp and crisp, which creates a video experience online to the users.
The above examples illustrates the web design trends in 2016. It is the combination of multiple trends. But don’t follow trends just because they’re the hype at the moment. Trends represent popular techniques for good reason, but make sure it’s best for your users.