Web development projects should be approached strategically. In general, websites should be developed for the purpose of conveying a message, establishing a brand, and generating results.
To achieve these goals, business owners should follow the following four aspects of successful web development.
1. Adhering to Project Management Principles
Web development is an activity that is naturally suited for project management. Although some development firms are operated as one-man or one-woman shops, major web development projects will require teamwork in order to be completed.
The team that will be selected for a web development project will assume different roles in accordance to their skills. The client will sometimes wish to be the project manager; this should only be practiced if the client has previously and successfully completed web development projects. Depending on the type of website needed, the project may require an expert in user interfaces, a specialist on content, a web designer, an application developer, a Utah app design specialist, and an Internet marketing professional. Major development firms tend to keep all these specialists in their staff.
A completed website will only look and operate as good as it was envisioned during the wireframing sessions. In the very early days of Web design and development, wireframing was seldom practiced; for this reason, early human-computer interaction on the Internet was rudimentary.
Website wireframing was adopted from the prototyping practiced by programmers and developers of operating systems. In essence, wireframing allows a development team to strip down their project so that members can focus on general appearance, functionality and interaction. Although wireframing can be done with pencil and paper, modern software tools allow team members to sit with clients and envision the finished product through drag-and-drop sequences.
3. Implementing Accessibility
Contrary to what many people tend to believe, website accessibility is not limited to the consideration of users who live with disabilities. Accessibility is a philosophy of development that eliminates all design bias for the purpose of considering all users. For example, accessibility does not have to be solely about offering a text-to-speech feature; what about users who wish to access the site from legacy devices through slow Internet connections? The idea is to avoid coding limitations that may render the website inoperable for some users.
4. Testing and Deployment
Once the design portion of the project has been completed, the team must come up with realistic goals for testing and final implementation. Testing should not be limited to the website code and navigation; prior to deployment, the team should seek opportunities for testing the project with prospective users; the idea is to conduct testing in a manner that is similar to how the advertising industry utilizes focus groups prior to launching products. If a marketing expert is involved, early A/B testing may be conducted prior to deployment as well.
Above all, clients and project managers must always keep in mind that the World Wide Web is a complex environment filled with challenges and competition. A website must be designed for a diversity of browsers, devices and cultures.