Managing social media is extremely time-consuming. No matter how much you, it never seems to be enough. There are just so many things to do that it gets extremely frustrating. It feels like there is no end in sight.
But the thing is social media is getting extremely useful for business. No matter how much time or effort you put into it, you’ll end up needing help to manage it.
Luckily, that’s why the automation tools are here. Let’s discuss some of the most useful automation tools in social media.
Dlvr.it allows you to pick up any content from a pre-defined place. It will post the content for you. It supports Twitter, Facebook (commercial and personal), LinkedIn (commercial and personal) and Google+ (commercial).It also adds hashtags to your posts by scanning your content and items accordingly.
It allows you to shorten the links ofyour website. It can also track the amount of people who click on your linkas well as the performance of your posts to help you gain customer insight.
You can plan ahead what content you want to post at which date and time. Content can be photos, links, updates or just writing.
Dlvr.it extensions are available for Chrome, Firefox, and Safari.
2. Post Planner
Post planner has an exclusive content discovery engine. It helps search the web for content known to boost your engagement. It’s usedmostly as aFacebook management tool. It helps automate sharing on a page.
You can add the content to be posted to queue or for later. It has pre-configured timings which help manage the circulation of the post.
It displays the content having the most performance. The content is ranked accordingly to how viral it has gone. It works by adding your favorite account pages from Facebook, Twitter or Instagram and it displays content related to that for you to choose.
When you first post something, not everyone gets a chance to see it. Only the people socially active or online at the time may get to see it at the time it gets posted. Either you have to be very observant of your audience to check the timings they’re mostly online, or you can just have SocialOomph to update it regularly in intervals.
Social Oomph has a special queue reservoir which helps you regulate evergreen content to be posted and updated at regular intermissions. You might have gotten new followers during the time your classic content gets posted or many of your fans may have missed it. You can publish your content in the queue and specify the update intervals you wish to see.
The best part is that it generates multiple variations of your tweets or the captions of your post. It twists the words around in a way that the essence of the post remains the same.
AWeber is an email automation tool. Email is the best way to stay connected with those who read your blogs or make purchases. If anyone subscribes to you, you can have an automated email reply generated. An email is an essential tool for marketing. It is good to connect with your audience and convenient for answering day to day queries. You can create your automated responses to be sent out when someone new subscribes to you or emails you. It makes it easier to follow up after someone if they automatically get added to your email list, which AWeber does.
Zapier helps connect the apps you use and share your items through all connected social media. A “Zap” is an individual automated task which you can assign. It can connect to various social media. It can also be set up to alert your followers in other social networks as well. For example, if you post something on your YouTube channel, it can generate a tweet about it in Twitter automatically, alerting your followers in Twitter. It can carry messages from one online tool to another, keeping your audience regularly updated.
Social media automation tools are growing progressively convenient, saving a lot of your time, labor, and resources. They are getting more and more useful as each day progresses.