Responsive Design and SEO: Made for Each Other

Introduction

Google has been stating, several times now that responsive design is what they are looking for, as far as, mobile configuration goes. This led to speculations that responsive sites would be getting a rankings enhancement. Whenever you come across a group of web designers or digital marketers from various organizations, you should simply ask them whether their current plans include responsive designing or not. You would surely find that all of them would answer in affirmative.

SEO

Though most designers are heading toward creating responsive websites, statistics seem to vary drastically when you try to identify the sites that are supposed to be really responsive today.

However, website designers are seriously working toward the responsive website, plans are all set and eventually, we are witnessing a growth in the actual number of responsive websites.

Responsive Web Design Facts

Responsive web design uses proportion-based, fluid grids, flexible visuals and fluctuating CSS style rules for delivering diverse user experiences to tablet, desktop and mobile devices and at the same time, maintaining the very same URL structure and same HTML structure. The site is known to grow or shrink depending on the device.

You must clearly understand that if you use responsive design, it would be making your website clearly and easily viewable across all screen sizes. The boom of mobile device Internet browsing and the allied poor UX played a key role in the introduction of Google’s “Mobilegeddon” update which came into effect in 2015. Though mobile-friendliness is still not given, as much importance, as high-quality content, it is expected that there would be a boost in its importance over time. Some more reasons for going responsive include the following.

Usability

Responsive design helps in making sites far easier and convenient for reading for the visitor hence, enriches the overall user experience. If more and more people come to your website and get a wonderful experience. It would automatically ensure that more traffic would follow. This factor alone helps you appreciate why Google came up with a recent change and decided to embrace mobile friendliness as an important factor in its SEO ranking algorithm.

Faster Load Time

Another important ranking factor is supposed to be page load speed. Responsive design would not be requiring any redirection of queries toward a specific URL, so it is bound to be quicker than any mobile site. Site speed is a key factor used by Google in SEO ranking. Several online tools could be used for testing the exact load time of any specific site.

Higher Ranks on SERPs

This is true! Responsive design does allow you to get higher SEO rankings. Websites are built to generate traffic and create awareness about your brand. Now, if you design a responsive website, not only is it accessible across all devices, with small or large screens, but it also reduces your effort as you don’t have to go and build another entire website or app for mobile or tablet users. Those days are long gone, and your one strategic, all-encompassing URL will definitely get you higher ranks on SERPs. There is enough evidence to suggest the same.

Reduced Bounce Rates

High bounce rates on sites are considered to be signs of poor quality or irrelevant content by search engine ranking algorithms. As such, if your site has a high bounce rate, it will be ranked lower. By integrating a responsive design, you are making the site more attractive as well as making it faster and more convenient for the visitor to find relevant data.

Reduced Probability of Duplicated Content

If you have two sites, one for computer users and one for mobile users, search engines may treat it as duplicate content and push it lower down the rankings. Responsive design is an easy solution for the same

Increasing traffic from social media sharing

If you have only one URL all the traffic from social media sharing will be concentrated on it. Furthermore, you have one all-encompassing link which is readable on all devices

Single URL

As mentioned several times earlier, the primary strength of a responsive approach to Web design is the fact that you can have one site which is adaptable to and accessible on screens of any and all sizes. This means you don’t have to create mobile-specific sites all over again. Furthermore, all paid media or PPC campaigns can have the same landing page, all of which contribute to higher rankings and a more thorough SEO strategy, without worrying about targeting devices.

Link Building

Link building is supposed to be a top-priority task for all SEO managers. It is a lengthy and ongoing process for building links from reliable and quality sites. As per Moz, search engines have been treating links primarily as votes for importance and popularity in the ongoing Internet’s democratic opinion poll. When switching over to any responsive design site, you could still maintain each and every backlink that your previous / original site actually had.

Cost Effective

A responsive website would be costing less as compared to the expenses for building a mobile site additionally. The benefits of having only one site that caters to the requirements and specifications of all devices are really significant if you compare having two distinct and separate websites. One responsive website would be less expensive than two different websites and remember that the savings would really be substantial.

Conclusion

Sites that have been designed precisely and exclusively for mobile device traffic, cannot offer cutting-edge navigational techniques, and they necessitate users to maintain two distinct and separate web addresses. This could be really inconvenient. A responsive website would be enhancing SEO endeavors and would have all traffic directed towards one and a single site irrespective of their preference for a device.

Responsive design provides a fantastic user experience and when it is enriched with high quality SEO it would be a real treat.

Author Bio:

Dylan Ferguson is an SEO professional and Web content writer. He loves writing and has helped a number of firms get better rankings for their websites, ranging from dental SEO services to startup websites too.

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