What is content marketing?
Before we go into details of content marketing, you should first know what it actually is. Content marketing is a strategic marketing approach whose goal is to create and distribute relevant, valuable and, most importantly, consistent content to attract new and retain your old customers.
The main thing to take note of here is the usage of the word ‘strategic’ – content marketing in no way entails randomly posting items and posts to your social media pages. This marketing strategy heavily depends on your clear sense of what you’re aiming to accomplish.
Usefulness, relevancy and consistency
Social media platforms have blessed modern entrepreneurs with a free way of advertising their brand. But how come everyone isn’t getting rich easily through marketing on websites such as Facebook, Twitter and even Instagram? The answer here is simple: you can’t post just any content and hope to achieve business success. Your customers want quality content that is valuable, relevant and consistent.
- Firstly, you need to realize that the people who read your posts or watch your videos/podcasts are doing so for a reason: regardless of whether they want to learn, research or be entertained, they need to find the topic useful.
- Secondly, content marketing needs to be relevant. Unless you’re running a business that specializes in everything (which doesn’t exist for a reason), no matter how useful a random video/podcast/blog you post is, it won’t do you any good.
- Finally, no matter how useful and relevant your content is, it also needs to be consistent. Deliver effective content over a period of time and your business, along with the look, feel, tone and writing style of your content, will grow increasingly recognizable.
Growing a brand
Branding is perhaps the most important aspect of maintaining a successful business; every businessperson knows this. However, your brand should go well beyond your logo and colors – with content marketing on the table, every successful business should have a developed and recognizable look, tone, feel and writing style with regards to its content.
The prime factor in modern brand growing is having a perfectly looking and functioning website, which likely entails WordPress maintenance, support and managed hosting for content. Companies such as WP Perk can provide you with the best service. Why shouldn’t you do this on your own? Well, unless you’re an expert in the field, this will take a lot of time, gradually leading you to disregard the quality of your content, which is completely out of the question!
Unfortunately, your customers aren’t the only part of the equation, when it comes to distributing your content. Seeing how everybody is using Google and other search engines to find what they are looking for (nearly 60% of searches come from mobile devices nowadays and everyone owns a smartphone), you need to make sure that your content plays well with search engines. Content marketing and search engines are in a mutually beneficial relationship, so your content has to be in accordance with SEO guidelines.
Learning about the basics of content marketing has become unavoidable in the modern world of business. Regardless of whether or not you opt for hiring professionals to handle your content (which is always recommended), you should become familiar with the basics of this pillar of modern success.