Best SEO Tools that SEO Experts Actually Use in 2018

When you’re searching online for the best, most-recent SEO recommendations, it’s easy to feel overwhelmed. Not only is there a lot of conflicting information, but you might even realize the things you used in the past might not be as successful today. That’s the fast-paced nature of SEO.

Search Engine Optimization (SEO) is all about helping your audience find your content fasted on search engines, but this algorithm is always evolving.

Best SEO Tools

If things are always changing, how can you strengthen your page ranking without dedicating all of your time to researching the best practices? Since we don’t all have 40 hours a week to spend optimizing our websites, we have to fall back on the right tools that do the heavy lifting for us. Not sure where to begin? You’ve come to the right place. Here are the best SEO tools for 2018 that are actually recommended by the top experts.

Moz Blog

Though this isn’t technically a “tool,” it should certainly be on your list of bookmarks. If you want to know the latest and greatest SEO news and practices, the Moz Blog is practically the bible. It’s self-defined as a blog full of “the industry’s top wizards, doctors, and other experts,” and it doesn’t disappoint.

With everything from in-depth, multi-chapter guides to getting started with SEO to informative articles on how to diagnose ranking drops, you can find just about everything here. It’s always updating to include the most recent information. That means you can spend less time on things that don’t work, and more time building your ranking organically.

Moz Blog


Though probably not the right choice for most just getting started with SEO, SEMRush is definitely a favorite in the online community. It’s basically an all-in-one platform that allows you to not only compare your website to your top competitors but dive deep with analytical features. You can compare keywords, domain names, and rank all in one place.

For growing companies that aren’t quite ready to hire a full-time SEO expert, SEMRush does this work for you. It will monitor your ranking over time, and continue to update you with the best ways to improve your website performance. To join, you’ll need to choose a subscription plan that matches your needs.


Answer the Public

If you’ve ever been stumped about what topics to base your content around, Answer the Public is the solution you’ve been waiting for. Not only is this platform free, but it’s also really fun to use. It’s as simple as entering your chosen topic or keyword, and voila! You’ve got an endless list of common search questions that go beyond the auto-suggestions from Google or Bing.

This is by far the most comprehensive way keyword suggestion tool on the web, and it’s completely free. You could create an endless list of blog topics using one search alone. If you don’t know what your audience is searching for, it’s hard to rank highly for their results. Start learning what your audience wants with Answer the Public.

Answer the Public


If you’re not already making videos for your website, it’s time to jump on board. You’ve undoubtedly noticed the rise of video across all social media platforms from Instagram to Facebook. Behind Google, YouTube is the second largest search engine in the world. Your audience is using this engine, and posting videos to YouTube is a great way to improve your page ranking.

Want to learn more about the power of video online today? Click here for an in-depth introduction: How video can help you rank higher | Melbourne Media Consulting. YouTube videos not only boost page rank, but they’re a new way to share information online.


Majestic Site Explorer

SEO experts of today know that link building is alive and well. Having links to your website from other quality websites is a big thumbs up to Google that you have content people want to read. It shows you know your stuff, and Google will recommend you to other searchers. With the Site Explorer on Majestic, you can see for yourself just how many backlinks your website has already.

Why is this important? Building an outreach strategy for getting your content on other websites is time-consuming enough as it is. You don’t always know who’s linking to you, and what types of sites are attracted already to your content. Knowing this allows you to make smarter decisions about your own content in the future.

Majestic Site Explorer

Siteliner Analysis Tool

Duplicate content is bad news for your page ranking. Google is known to penalize websites that have duplicate content, broken links, or poor response time. Knowing this is a good first step, but who has the time to search every page of their website looking for duplicate content or outdated links? This could take hours or even days depending on how many pages your site has.

With Siteliner, you can check for all of this stuff in just a few minutes. It’s also completely free, so there’s no excuse not to use it today. As a bonus, Siteliner will compare your website to the average from all the other websites checked with this tool. That way, you’ll know how your site stacks up against the competition.

Siteliner Analysis Tool

Optimizing for Success

When it comes to SEO, you don’t have to be in it alone. There are a lot of great tools that make SEO much less of a hassle. As all search engine experts know, there’s no such thing as one-size-fits-all or one-and-done when it comes to your website optimization. Instead, you need to be proactive with your own progress.

Using the tools above will put you on the path to success. You have great content, and you should know how to make sure this content gets seen.

With SEO, you’ll be able to target the right users to grow your audience.

The internet moves fast today. You can’t afford to ignore these tools and let them pass you by. We can all use a little bit of an edge over the competition.

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