Tag Archives: Advertising

Online Marketing Advertising Short News of May 21, 2012

Display Advertising Lifts Search Advertising Conversions by 59% Business 2 Community And, using display ads in tandem with your search engine advertising campaign can actually boost your online marketing results. New research from Pretarget and Yahoo illustrates the relationship

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Online Marketing Advertising of May 7, 2012

EBay, Walmart to develop search engines in web marketing push Business Standard (blog) EBay Inc and Walmart Stores Inc are developing Web search engines to better compete against Amazon.com Inc in the fast-growing e-commerce market. As more people shop online, they often end up at the top of a website typing in a product name

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Online Marketing and Advertising Short News of April 9, 2012

Apple in UK advertising probe gulfnews.com Apple controls all marketing and advertising materials for its devices, unlike some manufacturers which allow the operators a say how they position the products in stores and online. The marketing materials are expected to roll out in operators’ stores … See More »

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Online Marketing Advertising News of February 27, 2012

Facebook prepares advertising programme gulfnews.com The market value of the social networking giant could top $100 billion (Dh367 billion) in the biggest ever initial public offering for an internet company. To earn that valuation, Facebook, which made nearly all of its $3.7 billion in revenue last year … See More »

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Online Marketing Advertising News of February 14, 2012

eyeReturn Marketing Launches Real-Time Bidding for Rich Media Ads Within eyeDemand MarketWatch (press release) eyeDemand will widen revenue opportunities for our publishers, enabling the growth of the Canadian online advertising market even more.” About eyeReturn Marketing eyeReturn Marketing is the leading digital advertising platform in Canada. See More »

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Online Marketing Advertising News of February 7, 2012

Search, banners and video to dominate online ad spending Equimedia Marketing News Search marketing, banner ads and video will dominate online advertising this year, according to a new report from eMarketer. The three formats will account for upwards of 80 per cent of all internet marketing spending through to 2016, the analyst and … See More »

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Online Marketing Advertising News of January 27, 2012

Google plans to follow online activities of users Source: allvoices Consumers should be aware of the role of interactive advertising and marketing. Much of your online experience, from websites to search engines to social networks, is being shaped to better serve advertisers, according to the website of the Center For … See More »

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