EBay, Walmart to develop search engines in web marketing push
Business Standard (blog)
EBay Inc and Walmart Stores Inc are developing Web search engines to better compete against Amazon.com Inc in the fast-growing e-commerce market. As more people shop online, they often end up at the top of a website typing in a product name continue reading…
Apple in UK advertising probe
gulfnews.com
Apple controls all marketing and advertising materials for its devices, unlike some manufacturers which allow the operators a say how they position the products in stores and online. The marketing materials are expected to roll out in operators’ stores … See More »
Facebook prepares advertising programme
gulfnews.com
The market value of the social networking giant could top $100 billion (Dh367 billion) in the biggest ever initial public offering for an internet company. To earn that valuation, Facebook, which made nearly all of its $3.7 billion in revenue last year … See More »
eyeReturn Marketing Launches Real-Time Bidding for Rich Media Ads Within eyeDemand
MarketWatch (press release)
eyeDemand will widen revenue opportunities for our publishers, enabling the growth of the Canadian online advertising market even more.” About eyeReturn Marketing eyeReturn Marketing is the leading digital advertising platform in Canada. See More »
Search, banners and video to dominate online ad spending
Equimedia Marketing News
Search marketing, banner ads and video will dominate online advertising this year, according to a new report from eMarketer. The three formats will account for upwards of 80 per cent of all internet marketing spending through to 2016, the analyst and … See More »
Google plans to follow online activities of users
Source: allvoices
Consumers should be aware of the role of interactive advertising and marketing. Much of your online experience, from websites to search engines to social networks, is being shaped to better serve advertisers, according to the website of the Center For … See More »
Online advertising budgets: 5% for Facebook in 2012
Source: ZDNet (blog)
The amount companies spend on social media advertising is now additive to existing budgets rather than subtracting from other digital media channels, according to the 10-page “Global Q4 2011 Digital Marketing Performance Report” by online advertising … See More »
